Dubai’s super-prime real estate sector continues its extraordinary surge in 2025, posting record-breaking transactions, robust sales volumes, and rising demand from high-net-worth individuals.
Prestige districts such as Palm Jumeirah, Jumeirah Bay Island, Emirates Hills and Dubai Hills Estate have seen transactions that not only shatter previous benchmarks but also signal sustained confidence in Dubai’s ultra-luxury homes market.
The evidence is compelling. In H1 2025, ready home sales accounted for 54 per cent of all real estate transactions in Dubai, with off-plan sales making up the other 46 per cent. Villas dominated ready home sales in the super prime segment, making up 69 per cent of those transactions; apartments (including penthouses) accounted for 31 per cent. The city’s population crossed the 4 million mark by late summer 2025, underlining long-term demographic momentum that supports demand in top neighbourhoods.
Dubai Sotheby’s International Realty reports several landmark sales this year. A custom beachfront villa on Jumeirah Bay Island sold for Dh330 million, setting a record on the island. On Palm Jumeirah, the most expensive residential plot sold in June fetched Dh365 million. A secondary villa by 25 Degrees (The Signature Villa) sold for Dh161 million, with sale price per square foot reaching Dh14,679.39. These transactions are not isolated — they reflect a pattern of large, decisive purchases in turnkey homes in legacy and premium new areas alike.
Chris Whitehead, managing partner at Dubai Sotheby’s International Realty, observes that while 2024 saw sales transactions leap by nearly 40 per cent year-on-year and super-prime property deals of $10 million and above doubled to $7.6 billion, 2025 is unfolding more steadily. Rising supply, including upgraded legacy homes and more ready-to-move-in stock, together with a new “centimillionaire” demographic — buyers with very high but more cautious budgets — are nudging the market toward stability rather than blow-out growth.
Branded residences remain one of the strongest pillars of demand. In 2024, branded homes captured large premiums — some 60-80 per cent over unbranded equivalents — in the super-prime sector. Names like Four Seasons, Baccarat, Bulgari continue to dominate desirability, especially with buyers who expect hotel-style amenities and serviced luxury. Palm Jumeirah’s Villa Allegra, for example, carried both exceptional design and brand appeal.
Data from sources such as Knight Frank reinforce this leadership. Dubai ranked first globally in the first half of 2025 for number and value of super-prime homes above $10 million. Q1 saw $1.9 billion in such sales, Q2 rose to $2.6 billion — an increase of some 63 per cent compared to Q2 2024. These figures underline how Dubai is outpacing many traditional luxury property markets.
Recent Knight Frank’s research revealed that Dubai accounted for almost 80 per cent of all $10 million-plus home sales in the Middle East during the first half of 2025. The consultancy expects transaction values in the city’s luxury segment to rise a further 10 to 15 per cent by year-end, despite a potential moderation in mainstream property price growth. With supply in the most exclusive areas extremely limited — Jumeirah Bay Island has only a few dozen plots, for example — scarcity is keeping values elevated.
Property consultants said Dubai continues to benefit from the shifting flows of global wealth. Capital relocation from Europe and Asia, geopolitical uncertainty elsewhere, and the rising number of ultra-high-net-worth individuals worldwide are all funneling demand toward the emirate. The UAE also ranked among the top destinations for net inflows of millionaires in 2024 and 2025, according to Henley & Partners, reinforcing its status as a safe-haven hub for wealth preservation.
Abu Dhabi, too, has begun to position itself more aggressively in the luxury real estate space, with several prime waterfront projects and branded residences scheduled for launch over the next year. Analysts note that the two emirates increasingly complement one another, with Dubai drawing global wealth and Abu Dhabi catering to long-term residents and institutional buyers.
Supply remains a pressure point. Bollywood-style demand in high-end villas has been outpacing available new stock. Legacy areas such as Emirates Hills are seeing upgraded homes re-entering the market, while Dubai Hills Estate has become a super-prime stronghold within just a few years of its luxury phase launch. Prices are therefore expected to moderate — cooling slightly from the peaks of 2024 — rather than drop, as the market absorbs more prime ready residential inventory.
Earlier in 2025, the Signature Villa sale on Palm Jumeirah, at Dh161 million, was hailed by Leigh Borg (Executive Partner) and Filippo Tavernaro (Senior Global Property Consultant) as showcasing not just the prestige of address but also the strength of global demand for ultra-luxury, custom-built turnkey homes. These kinds of sales “don’t stay on the market for very long,” they explained.
Analysts observed that as global economic uncertainty continues — rising interest rates in the West, geopolitical tensions, inflation pressures — Dubai’s super-prime real estate has shown resilience by offering luxury, safety, lifestyle and capital preservation. Buyers appear less motivated by speculative returns and more by the lifestyle, service, stability and prestige associated with high-end properties in top neighbourhoods.
While some moderation in price growth is anticipated, analysts and Dubai Sotheby’s believe that super-prime real estate in Palm Jumeirah, Emirates Hills, Jumeirah Bay Island, and key branded residences will continue to set new benchmarks. The message from the super-prime market is that scarcity and exclusivity remain king, and Dubai has both in abundance.
